- 4 min read

Why a Wix Website is Great for Local SEO and Better than WordPress

As a website designer at WixCreate, I've seen firsthand how crucial local SEO can be for businesses looking to attract customers in their area. If you're considering building a website to boost your local presence, a Wix website might be your best bet, particularly when compared to WordPress. Here’s why:

1. Ease of Use for Local SEO Integration

Wix simplifies the process of optimizing your website for local SEO. It offers built-in features that help you get noticed by local customers:

Google My Business Integration: Wix allows you to seamlessly integrate your Google My Business (GMB) profile with your website. This integration is vital as it ensures your business appears in local search results and Google Maps.
Location-Specific Pages: Our team at WIXCreate can easily create location-specific landing pages on Wix, perfect for targeting different geographical areas and boosting your local visibility.
Technical SEO Optimization: WIXCreate always technically optimizes your website’s SEO settings, ensuring your site is primed for local searches and meets all search engine requirements.

In contrast, achieving similar local SEO capabilities on WordPress requires a mix of plugins and manual settings, often demanding more technical knowledge and time.

2. Built-In SEO Features

Wix comes equipped with a variety of built-in SEO features that make optimizing your site straightforward:

Automatic SSL Certificates: Every Wix website includes an SSL certificate, which is crucial for SEO and building trust with visitors. WIXCreate ensures your site takes full advantage of this.
Structured Data Markup: WIXCreate configures Wix’s automatic addition of structured data to your site, enhancing your chances of appearing in rich snippets and other SERP features.
Mobile Optimization: Wix websites are designed to be fully responsive. WIXCreate makes sure your site looks great on all devices, a key factor in SEO rankings.

WordPress, on the other hand, typically requires additional plugins like Yoast SEO or Rank Math to achieve the same level of optimization, and these plugins often need regular updates and configurations.

3. User-Friendly Design and Maintenance by WIXCreate

Wix’s user-friendly drag-and-drop interface allows for easy design and maintenance, and WIXCreate maximizes this potential for small business owners who may not have extensive technical skills.

No Coding Required: WIXCreate ensures you can add and edit content, update your design, and manage SEO settings without any coding knowledge.
Automatic Updates: Wix handles all updates and security patches. WIXCreate makes sure your site remains updated without you needing to worry about backend maintenance.
One Hour Training: Our design packages come with a one-hour training session, so you will be able to update, edit, and maintain your new website using the Wix Editor with confidence.

While WordPress offers flexibility and customization through themes and plugins, it also requires more hands-on maintenance. Users must manage their own updates, backups, and security, which can be time-consuming and complex.

4. Cost-Effective Solution with Professional Guidance

For businesses looking to enhance their local SEO without breaking the bank, WIXCreate offers a cost-effective solution through Wix. With its all-in-one platform, you get hosting, domain registration, and SEO tools included in your subscription.

WordPress, however, can incur additional costs for premium themes, plugins, hosting, and maintenance services. This can add up, making Wix a more budget-friendly option for many local businesses.

5. Priority Assistance from Wix Partners

As a Wix Partner, WIXCreate benefits from priority assistance from Wix. This means that if you ever encounter any issues or need advanced support, you can count on receiving expedited help from Wix's dedicated support team. This level of support ensures that your website remains up and running smoothly, providing peace of mind and reducing downtime.

While WordPress has a large community and plenty of resources, the support is often fragmented across different plugin and theme providers, which can be challenging to navigate for beginners.

Integrating Wix Blog Posts with Google My Business

Wix provides several ways to make your business more visible and engaging through Google My Business (GMB) posts. While Wix does not offer a direct method to auto-publish blog posts from your website to your GMB profile, you can manually share your blog content as GMB posts. This can be done by creating different types of posts such as "What's New", "Event", or "Offer" posts.

Steps to Share Wix Blog Posts on GMB

Create a GMB Post:

Log in to your GMB account.
Click "Create Post": This option is usually found in the navigation menu of your GMB dashboard.
Choose the Type of Post: Depending on your content, choose "What's New" for general updates, "Event" for event-related posts, or "Offer" for promotions.
Add Content: Copy the relevant content from your Wix blog post, including text, images, and any links you want to share.
Add a Call to Action (CTA): Options include buttons like "Learn more", "Sign up", "Call now", or "Book". Link these to the specific blog post or related landing page on your Wix site.

Optimize the Post:

Use High-Quality Images and Videos: Visuals significantly increase engagement. Ensure your media is clear and relevant to the post.
Add Tracking Parameters: This helps in tracking the performance of the posts through Google Analytics.

Publish the Post:

Review and Publish: Once you’ve added all necessary details and media, preview the post, and publish it.

Benefits of Sharing Wix Blog Posts on GMB

Increased Visibility: Sharing your blog posts on GMB can enhance your visibility on Google Search and Maps, driving more local traffic to your website.
Engagement with Local Audience: Regularly updating your GMB profile with relevant blog content keeps your audience engaged and informed about your latest offerings.
Improved Local SEO: Frequent posts with engaging content can indirectly boost your local SEO by increasing interactions with your GMB profile.

Conclusion

For businesses aiming to boost their local SEO and attract more customers, a Wix website designed by WIXCreate offers an intuitive, cost-effective, and powerful solution. The expertise and tailored design services of WIXCreate, combined with Wix's ease of use, built-in SEO features, and seamless Google My Business integration, make it a superior choice over WordPress.

As a designer at WIXCreate and a Wix Partner, I highly recommend Wix for anyone looking to enhance their local online presence without the complexity and ongoing maintenance that comes with WordPress. Embrace the simplicity and power of Wix, and watch your local SEO efforts flourish!